Explainer series
I'm currently making explainers based around well-known companies. I've made 6 videos, that you can see here. 2 of them have passed 100K views.
I thought it would be fun to combine my motion design skills with some of the other stuff I'm into - branding, content strategy and storytelling.
I thought it would be fun to combine my motion design skills with some of the other stuff I'm into - branding, content strategy and storytelling.
Picking a topic
My videos revolve around quirky stories about companies aimed at young people with a slight interest in business.
I hunt online for potential topics. If I can't help but research a topic further, that's a great sign. I also look for the following clues
I hunt online for potential topics. If I can't help but research a topic further, that's a great sign. I also look for the following clues
Storytelling
Every good story has:
- change
- anticipation
- uncertainty
- change
- anticipation
- uncertainty
Under the Hood
I thumbnail out a project at a very fast pace. It's how I conquer the dreaded blank page.
When I'm building the animatic, I "map" the video out to ensure successive shots are varied.
With each iterative episode of my series I can repurpose old shots in the name of efficiency.
Sometimes it's just a camera zoom, but it saves a lot of time.
TLDR
I thought it would be fun to combine my motion design skills with some of the other stuff I'm into - branding, content strategy and storytelling.
The end result is a series that is continuously improving in quality, view numbers and turnaround time.
Most of all, this has been a lot of fun lol
The end result is a series that is continuously improving in quality, view numbers and turnaround time.
Most of all, this has been a lot of fun lol